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Social Media

Social Media

social media


                                                                                                                           -Brian Solis
Truly said….today we see everyone is online and where he/she got something attractive, goes there.

Here you are!

Everyone says, use social media for your business, for your relationship, for your convenience, for your daily needs & many more. The list is endless.

But what is exactly social media?
Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram and others.

But if we use the term to describe a site like Facebook, Wikipedia, and even a site like twitter, then it starts to get more confusing. Just what is social media anyway?

Instead of defining it in boring jargon, we break it down into simple terms!

The “social” term: Interacting with other people by sharing information with them and receiving information from them.
The "media" term: An instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media).

Thus"Social media" is a way for people to communicate and interact online. 

It is originated as a tool that people used to interact with family and friends but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone (all around the world) as long as they also use social media.
Social media can take the form of a variety of tech-enabled activities, such as photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews and more.

Here you can see how every social media is different in its own way for the same thing…..

Facebook-I like cake.
Twitter- I’m eating a cake.
Instagram-Here is a vintage photo of my cake.
YouTube-Watch me as I eat cake.
Pinterest-Here is a collection of pictures and recipes of cakes.
LinkedIn-My cake-eating skills have been endorsed.

For individuals, social media is used to keep in touch with friends and extended family, network for career opportunities, find people from all over the globe who share a common interest, share content and more. Those who engage in these activities are part of a virtual social network. For businesses, social media is an essential tool for finding and engaging with customers, sales, advertising and promotion, and offering customer service. Governments and politicians utilize social media to engage with constituents and voters. There are many more uses of social media. 

The thing we should remember is “Just not to use social media to impress people; but to impact people”.