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SEO and its Importance.............
Have you ever wonder more people find your website and how to increase your traffic so one of the best way to do this is called SEO.
As discussed in previous article that all was of SE (Search Engine) of SEO. Now will see what’s the ‘O’ part of SEO—Optimization—is
Optimization in SEO is making changes to your website so that it will appear higher in search engine results pages (SERPS).That means the user writes content and put it on their websites and makes it more attractive and informative in different manners so that it sites up, and the users who searches will be satisfied with what they see.
What does SEO means?
SEO means SEARCH ENGINE OPTIMIZATION.
And it is defined as “Search engine optimization is the process of improving the visibility of a website on search engine result pages (SERPs) to generate free traffic from search engines like Google, Yahoo, and Bing etc".
But now the question is-
What do you need to optimize in SEO?
Users usually search their terms via search engines, ranking higher can show you up on the first few results pages. For this purpose you need to optimize your content on your websites so that they rank higher on search engines.
Why do you need SEO?
If you want to rank higher in search engines, we need SEO to do.
This is not so difficult but we must make sure that
• The search engines finds you and tells what your webpages are about.
• Websites should have authority and credibility for promoting the content.
Let me tell you know what is actually SEO?
SEO is nothing but working on keywords in order to make Google to include your post on the top results of SERPs whenever any user searches. Search Engine Optimization System collects the information about every page on web and can help people find exactly what they are looking for.
The function of SEO is to drive more unpaid useful traffic to a site that converts into sales. That is why when you have higher ranking results of search then the greater will be the chances of user visiting on the websites.
SEO searches for text, links, contents, page titles and more relevant information in the html code for your website.
SEO is not only about search engines but good SEO practices improves the user experience and usability of a website.
Without SEO your website will never be found by customers online……..
Importance of SEO in businesses......
Do you know……?
Majority 90% of users don’t go beyond second page of google search results.70 % of user’s clicks on the first three results on google search results.
So what are you waiting for?
People are already looking for any services on first page and if your business is not on top positions you are losing your potential customers. So to get more business your website must be on the first page of all the major search engines for specific keywords that are relevant to your potential customers.
This shows SEO is no longer an option it is a necessity for businesses.
Some Reasons why you need SEO.
SEO is Cost-Effective —
SEO is one of the most cost-effective marketing strategies as compared with other forms of online marketing such as PPC Advertising, Email Marketing, Social Media Marketing, etc. When you rank high on search engines, you do not have to pay for clicks from search engines.
Organic listings are free.
SEO will help people find your website —
One of the best ways to increase your visibility is to get your site ranked in the main search engines of Google, Yahoo, and Bing. Usually people search for your related products and services on search engines and clicks on one of the top 5 suggestions in the result pages, so you need to be in the top positions to gain visitors to your website or customers to your online store. Our main objective is getting your websites more visitors which will then result in increased sales.
SEO is good for the social promotion of your website.
SEO attracts relevant traffic —
It is very necessary to increase your traffic on website. So with Google Analytics and various Reporting Tools, there will be definitely an increase in traffic. And hence to maximize your business efforts this is a definite way. SEO will give you a quick results. Using SEO tools to track traffic of your website, you can clearly have more visitors on your website and increased sales.
Desktops and Mobile users will have to face problems in attracting more traffic from search engines if your website and content are not optimized properly.
SEO builds trust and credibility —
Building your credibility requires people to trust you, your brand, your products, your services and your business. You need to build your brand that gains authority and trust. If you are new in competition so you need to consistently work to improve it to build your credibility online which is the big challenge to you. One of the way to build trust and credibility is by posting large number of articles. Another way is to post related blogs and can give speed to your success.
People trust Google. Boosting your credibility can be achieved by being right on the top of the SERPs. If you’re right where your customers are, at the right moment, with the right solution, you’ll win a definite success. Users “googles it” every day to find what they are looking for. By providing answers to information people are searching, by ranking high on search engines, your business will build trust and credibility with your audience.
SEO builds your brand —
Building brands is not very easy. It is often complex and costly too. SEO will help people become aware of your brand. When you launch your new product or website it is very important that how you do SEO to get more Web traffic. SEO for branding is all about improving user experience that means what users feel about your brand and what he experiences on site.
Your website visitors may not be ready to purchase your products online every time, but being aware of your products they may purchase in future. When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. Thus following points is essential –
• Your site should be easy to navigate and content searching.
• Data should be high quality, useful and relevant.
• Your website must show signs of authority and prompt trust.
SEO converts a local business into global business —
SEO converts a local business into global. Converting a local brand into global is bit difficult but there is no limit to grow online. One of the most important step in achieving success globally for the brand is its web properties in international search engine results.
Local SEO targets local regions, local business and its audience.
Global SEO services include different geographies areas, diverting audiences to your website from across the globe which can help you save costs on marketing and advertising in every country. While choosing for global business, it is important to know your goals, the targeted audience, and whether global SEO packages are suitable for your business or not. This can give you increased visibility and traffic engagement, higher revenue, profits and ROI. Using Google Analytics, one can quickly see from which countries/cities visitors and even conversions, are coming from. This concludes us that from where to start focusing global efforts.
Global SEO Services effectively boosts your business presence all over the world.
SEO will increase your higher ROI —
Search Engine Optimization can have a better ROI than any other forms of traditional marketing. SEO ensures your websites to be ranked higher in search engines and puts in front of your customers for buying your products and services, resulting in higher brand awareness and increased sales and leads. But SEO requires a bit of your time and money. The most common approach to SEO ROI has been search engine ranking. Hence Return on Investment (ROI) is nothing but customer satisfaction from search marketing agencies. SEO is efficient, highly reliable, and optimizing your site through SEO or when coupled with any other marketing strategies will ensure the best potential ROI.
Optimizing your site through SEO will create more traffic from other search engines which is free. As there is much traffic from search engines this will create more potential for client conversions, resulting higher ROI.
SEO is User –friendly —
SEO will improve the user experience of your website. User’s trust search engines and having a presence in the top position for the keywords the user is searching increases the website’s trust. To rank higher in Google SERPs, your website must be relevant. For better relevancy, you will have to offer a great user experience. Everyone wants better organic rankings and maximum visibility. Users searches what they want and if they can’t find it they faces a problem. And hence performance will suffer. The solution for that is offering users the information they are looking for in one clicks, quickly, fast and easily.
SEO will improve speed of your website —
Speed is the important factor of your website. As you will improve the speed of your site you will have the best user experience to your visitors. This can be done by growing your website’s SEO.
In addition, high SEO rankings will also correspond with higher-speed websites.
SEO can improve offline conversions —
Offline work done on websites to achieve high search engine ranking is known as Offline SEO. This is very useful in improving the website ranking, getting more traffic and visibility to a website. Using offline SEO one can make changes in website title, tag, design, layout and URL. You can do Website SEO with article sites, blogging sites in Offline SEO. You need to do offline optimization for improving page rank of the website by building quality links. For your successful online business you need to be mobile-friendly, socially active, SEO compatible etc.
Does your users search you online? Yes they searches your products online but may visit your store or make a phone call to actually buy your products. Thus when people searches you online and gets all the information like business name, address, opening and closing hours, phone number etc.it makes him easy to visit your location which becomes your customer.
SEO is a long-term strategy —
The word ‘Long-Term’ itself suggests that it is time consuming. It takes time to move up the rankings while it may take time to move down the rankings. When you re placed in top position it will take time to move you down. This is because of the rising SEO competition or changes in Google algorithm. SEO can be long lasting but when considering for business, long term profits is the only overall goal.
You can be on the front page of search results for many years, without spending money in the future. Even after you stop your SEO work, your website can still rank high for your chosen keywords, but with proper SEO Analysis.
SEO increases the value of your business —
In today’s competitive market, SEO marketing is more important than ever. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Your business becomes more valuable as your SEO rankings rises higher. Hence ranking high in Google’s result pages will always increase value to your business. Thus SEO rankings holds its value and sustain over the years as it creates its potential in the businesses.
It is important for every webmaster to understand the true meaning of SEO and follow its Importance which will increases more traffic to the website and get the best search engine visibility to satisfy the targetted audiences in businesses.